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Marketing Automation Campaign Manager

TITLE: Marketing Automation Campaign Manager
LOCATION: On-Site Reading, MA Office
General Position Summary:
The newly created Marketing Automation Team at Aptus Health is looking for data-driven marketers who excel at defining, building and optimizing on automated multi-channel campaign journeys. An ideal candidate for this role is both a strategic thinker and hands-on executional technician. The Marketing Automation Campaign Manager is responsible for influencing, overseeing and implementing marketing campaigns on behalf of our clients through the Adobe Campaign platform.
Essential Job Functions:
Construct and run the full life cycle of a marketing campaign on behalf of our clients, both external and internal, in Adobe Campaign.
Work closely with internal clients, analytics, and executional teams to assist and influence campaign design and target list segmentation utilizing industry best practices; includes mapping of the right content and tactic to the right audience, behavioral segment, and place within the campaign workflow.
Build, execute and deliver accurate audience data and segments for assigned campaigns using Aptus' marketing automation tool.
Review technical specs and ensure completeness in support of campaigns; develop, enforce and perform quality control and standard tracking activities, to ensure campaign processing completes in a timely manner and the output is accurate and complete; act as the final point of QA.
Manage all elements of multi-channel integrated campaign tactics which may include email, social, mobile, on-site display, sms, and direct mail.
Define and carry out "measure-and-go" AB and MV testing on automated marketing campaigns to maximize results.
Work collaboratively across Aptus Health teams to track, monitor and measure campaign performance and offer optimization and construct suggestions to ensure campaigns achieve client goals.
Education and Experience:
5 ? 7 years tenure in orchestrating and executing data-driven, multi-channel campaigns via marketing technology
Experience using Marketing Automation platforms within a healthcare related environment desired, and Adobe Campaign provides an advantage.
Experience in technical campaign workflows, knowledge in external account configuration, template creation, offer management, data schema, Adobe configuration a plus.
Strong analytical mindset and a proven ability to analyze campaign performance and behavior, to find and execute on optimization tactics for increased campaign success.
Highly skilled in developing and/or coordinating content assets which fuel marketing programs.
Excellent digital marketing and integrated campaign executional experience is essential.
Bachelor degree (Marketing Preferred)
Required Skills:
One-to-one customer marketing
Content mapping to buyer's journey
Working with personas and micro-segments
Multi-channel and demand generation marketing execution
Measuring and acting on results
Strong project management
Acute attention to detail for quality in the workflow process
HTML coding skills and an understanding of CSS along with familiarity with email marketing best practices and dynamic personalized content execution within automation templates
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The job is performed in a typically office environment. The noise level in the work environment is usually low tomoderate.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to see, sit, talk or hear. The employee is also frequently required to use hands to finger, handle, or feel and reach with hands and arms, stand, walk, climb, stoop or kneel. Specific vision abilities required by this job include close vision and ability to adjust focus.
EOE



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